Tuesday, January 14, 2020

The Battle of Hastings: Duke of Normandy, Earl of Wessex, King of Norway

At the beginning of 1066, King Edward the Confessor ruled England. He had no children so there was uncertainty on who would rule next. There were three men who wished to be king. They were William, Duke of Normandy; Harold Godwineson, Earl of Wessex, and Harald Hardraada, King of Norway. On January 6th, 1066, the day after Edward died, Harold Godwineson was crowned king. William saw this as a declaration of war, and said he would kill Harold. He immediately made plans to invade England. It took him two months to assemble his army and navy. When they were ready to leave, the wind had been blowing the wrong direction so William had to wait another couple months before he could set sail. During this time Harold was preparing for William. Harold’s army mainly consisted of highly trained soldiers known as the Housecarls. It also consisted of Fyrds, peasants serving two months at war a year for the king, who did not have much skill. Harold had been waiting at the South Coast for a long time now. His army were running out of food supplies and everyone was getting wrestles. So he decides William is not coming and dismantles his army, returning to London. Harald Hardraada, with his Viking army, had now landed on the North East Coast of England and attacked Yorkshire. Harold hears the news, reassembles his army and head on foot to Yorkshire, deciding that William would not be coming. They walked 180miles in 5 days, which was a very fast speed on foot. The Vikings were unprepared and were slaughtered. This battle was known as the Battle of Stamford Bridge. On the 27th September, 1066, William’s army set sail for England, as the weather had changed and conditions were favourable. A day later they arrived at the South Coast, expecting resistance, but none came. There was no army waiting for them. He moved through English villages, burning the villagers to attract Harold’s attention. William wanted to fight. Horses were at the heart of William’s battle plan. His army consisted of more than 2000 mounted knights. He had, in addition, hired mercenary soldiers to fight on his side. Harold’s army only fought on foot. They would not know how to respond to soldiers on horseback. Harold heard the news that the Norman’s had finally landed. He orders his army, who had many injuries and fatalities after the Battle of Stamford Bridge, south towards William. Over 7000 English soldiers together walked 250 miles. A long the way, they pass through villages, and Harold attempts to get peasants to join his army. He falsely claimed it was the Pope’s war, and that they would be instantly accepted into Heaven. After hearing this many peasants joined. However, they had no experience. Harold’s army lined up at the top a hill, forcing William to attack uphill. Harold is waiting for reinforcements to come and help out. The men at the front of Harold’s army, including Harold himself, form a shield wall. William divided his troops into three groups. His plan was to use archery to weaken the shield wall, then, when a hole appeared, would strike and break through. However the archers made little difference as they were shooting uphill. The Norman army then advances up the hill. The Saxons started throwing anything they could, including axes, towards the approaching army. The shield wall holds. When the Norman’s had reached the shield wall the cavalry tried desperately to break through the shield wall. Their attempts were useless. The left side of the Norman army falls back, and the Saxons on that side follow – a foolish mistake. These Saxons were surrounded and all killed. Both sides returned to their previous battle positions. The front line of the Saxons was now shorter, allowing the Normans to attack from the side. The Norman’s charged again at the shield wall and this time it collapsed and the Norman’s broke through. By this time Harold was dead, so his army retreated into the wood behind. This ended the Battle of Hastings. The next day Harold’s mother asked William for Harold’s body in exchange for his body weight in gold, but William refused. He said that his body should be buried in the land that he sought to guard.

Monday, January 6, 2020

Understood Objects of Symbolism in the Novel Lord of the...

In every novel, an object may represent something other than what it actually is. Lord of the Flies of by William Golding has several of these objects in it. An explanation for what objects hold symbolic meaning is would be like how snow may represent delight and happiness for a child. These objects also add side stories and add detail to the novel. Three objects that hold immense symbolic meaning in Lord of the Flies are the beast, the conch, and the signal fire. To begin with, one object that holds great symbolic meaning is the beast. When the beast is introduced into the novel, it strikes terror into numerous littluns and biguns, even if they refuse to admit it. Several of the biguns take the belief of the beast with a grain of†¦show more content†¦It also shows what the fear truly is. The beast represents the savage side of mankind and the fear it strikes into people. Additionally, a different object that holds great symbolic meaning is the conch. The conch is the lone object holding order within the island. When the conch is broken, the island became a hectic mess. Jack and his followers became savage warriors who were willing to kill anything that got into their way. Sadly, Roger is the only person ready to kill somebody. The conch represents the island’s rule system and order within the island, as well. Without either order or rules, chaos is allowed into people’s lives. As a result, without the conch, terror is released and Roger’s savage nature is permitted to do as it wishes. With the conch on the island, Roger’s evil can be prevented. Jack contributes to the chaos that occurs, as well. Without him, the island is under Ralph’s control and not split into two separate groups. In the novel it states, ’He held the conch before his face and glanced round the mouth. â€Å"Then I’ll give him the conch.† â€Å" Conch?† â€Å"That’s what this shell’s called. I’ll gi ve the conch to the next person to speak. He can hold it when he’s speaking.† â€Å"But-â€Å"â€Å"Look-â€Å" â€Å"And he won’t be interrupted, except by me.† Jack was on his feet. â€Å"We’ll have rules!† he cried out excitedly. â€Å"Lots of rules! Then when anyone breaks ‘em-â€Å"(33) This quote shows Ralph setting the conch’s importance into the story. Without this tiny passage,Show MoreRelatedSymbolism in Lord of the Flies by William Golding1153 Words   |  5 PagesGonzalo Barril Merino 3EMC Lord of the Flies Essay Describe the use of symbolism in Lord of the Flies By understanding symbols, you get a better picture of the novel â€Å"Lord of the Flies† and the hidden messages and references to human nature and a criticism of society. The author, William Golding, uses a huge amount of symbolism to reflect society of the outer world with the island. Symbols of fire, the conch and water are described all throughout the novel. Fire represents hope, strength and knowledgeRead MoreSymbolism in Lord of the Flies by William Golding1159 Words   |  5 PagesGonzalo Barril Merino 3EMC Lord of the Flies Essay Describe the use of symbolism in Lord of the Flies By understanding symbols, you get a better picture of the novel â€Å"Lord of the Flies† and the hidden messages and references to human nature and a criticism of society. The author, William Golding, uses a huge amount of symbolism to reflect society of the outer world with the island. Symbols of fire, the conch and water are described all throughout the novel. Fire represents hope, strengthRead MoreLiterary Devices in Pride and Prejudice8198 Words   |  33 PagesBishkek Humanities University named after K. Karasaev The Faculty of European Civilizations The English Language Department â€Å"Peculiarities of the Lexical Stylistic devices (Metaphor, metonymy, irony, simile, epithet) in the novel â€Å"Pride and Prejudice† by Jane Austen† DIPLOMA PAPER Scientific Supervisor: E. B. Jumakeeva Done by: Satarova Rahat, group: A08-2 Contents: Pages: Introduction Read MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagessuggestions that may prove helpful. PLOT The Elements of Plot When we refer to the plot of a work of fiction, then, we are referring to the deliberately arranged sequence of interrelated events that constitute the basic narrative structure of a novel or a short story. Events of any kind, of course, inevitably involve people, and for this reason it is virtually impossible to discuss plot in isolation from character. Character and plot are, in fact, intimately and reciprocally related, especially

Sunday, December 29, 2019

Stent fracture A fracture mechanics approach Free Essay Example, 5000 words

Occurrence of in-stent restenosis (ISR) to neointimal hyperplasia has been attributed to an alternate cause of in-vivo coronary stent fracture. Stent fracture primarily reflects upon an impulsive damage to the structure of stent support exclusive of any simulated process [13] [14]. The most important cause of stent fracture has been associated with excessive mechanical stress on the structure owing to angulations [15]. Figure 2: Stent Fracture [16]. The figure above presents a case where the stent structure has undergone a fracture. It represents a mechanical fault of the structure thereby affecting the durability of the structure [17]. This particular research is based on an understanding of the corrosion and fatigue of stents, focusing on stents analysis and the mechanics of fatigue and fracture in stents structures, based on an extensive literature review of the researches that have been previously conducted on this particular issue and hence overviews the understanding, opinions and views of those researches, to provide for an understanding and analysis for stent fractures. 2 Literature Review 2.1 Stents Fracture and Its Incidence: Although stent fracture is not a very common incidence that occurs, yet there are several reports of the incidence of fracture in the stent structure [18]. We will write a custom essay sample on Stent fracture: A fracture mechanics approach or any topic specifically for you Only $17.96 $11.86/pageorder now Hence not recognizing the level of importance of addressing the issue of fracture in stents cannot be supported, as researchers believe it to be. The use of drug-eluting stents has been made to replace the bare metal stents targeting towards reduction of the rates of restenosis also reducing the requirement of revascularization [19]. According to researchers, there is growing alarm about stent fracture as a prospective reason of stent restenosis and thrombosis, â€Å"which can lead to adverse clinical outcomes such as recurrent angina, myocardial infarction (MI), and even sudden death† [20]. The rates of incidence of fractures in stents have been obtained to be different as reported by different researches. This implies that accurate research has not been made on the incidence of stent fracture after its implantation in the human body [21]. The difference rates as could be obtained from different studies can be observed from the following chart. Table 1: Different rates of incidence of stent fractures obtained from different researches [22]. Studies reflect that the incidences of fractures in stents are under recognized [23]. They occur post implantation of the stents owing to severe complications of percutaneous coronary interventions.

Saturday, December 21, 2019

Animal Farm, by George Orwell - 2347 Words

Animal Farm is a novel about the pigs leading a rebellion, overthrowing their farmer, and then taking control of the farm. The setting of the story is Manor Farm in England with Mr. Jones, the farmer. The main characters include Old Major, Snowball, and Napoleon. Each of these pigs helped to lead the animals into rebellion. Major was the initial one to start the movement and the other two were the main leaders that carried it on after he passed away. When the animals became tired of Mr. Jones’s harsh and intense labor conditions, they plan to dethrone him by chasing him out of his farm. After the successful rebellion, the animals set up their own rules and regulations to follow. The pigs taught themselves how to read and write and†¦show more content†¦Coming in contact, let alone doing business with humans was breaking one of the original rules. Napoleon said it was only to get better food supplies and ideas from the farmers, but he was really becoming friends with th em. â€Å"The creatures outside looked from pig to man, and from man to pig, and from pig to man again: but already it was impossible to say which was which† (89). This novel teaches us many fantastic lessons about life. The novel shows how complete control from one person is very risky. It is better to have a group of people making a decision together. It also displays the result of not standing up for what is right. The result is losing the confidence you have in yourself and your beliefs. If we stand up for what is right and have group decisions, together we can become better people. III. DICTION George Orwell gives detailed explanations of the characters, elements, and setting with the words he uses. He uses descriptive words to overstress the idea that the pigs were in control and Napoleon made all decisions. Orwell uses words with both positive and negative meanings in this novel. The positive and encouraging meaning words are used closer to the beginning of the novel instead of the end. On contrast the negative words are used more so towards the end. This shows that the feeling of the story changes throughout. Loyalty and discipline areShow MoreRelatedAnimal Farm And George Orwell By George Orwell1034 Words   |  5 Pages Eric Arthur Blair, under the pseudonym of George Orwell, composed many novels in his lifetime that were considered both politically rebellious and socially incorrect. Working on the dream since childhood, Orwell would finally gain notoriety as an author with his 1945 novel Animal Farm, which drew on personal experiences and deeply rooted fear to satirically critique Russian communism during its expansion. Noticing the impact he made, he next took to writing the novel 1984, which similarly criticizedRead MoreAnimal Farm By George Orwell1397 Words   |  6 PagesAn important quote by the influential author of Animal Farm, George Orwell, is, â€Å"Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism.† George Orwell, a Democratic Socialist, wrote the book Animal Farm as an attack on the Communist country of Russia (â€Å"The Political Ideas of George Orwell,† worldsocialism.org). He had a very strong disliking of Communism and the Socialist party of Russia. However, he insisted on finding the truthRead MoreAnimal Farm, By George Orwell1545 Words   |  7 Pagesallow because an this elite institution of people often use this gear to dominate and oppress society. In George Orwell’s story, Animal Farm, Orwell demonstrates that education is a powerful weapon and is a device that can be used to at least one’s benefit. Living in a world where strength is a straightforward to benefit, the pigs quick use education to govern the relaxation of the animals on the farm to serve themselves worked to their advantage. This story in shows the underlying message that   firstRead MoreAnimal Farm by George Orwell1100 Words   |  4 PagesIntroduction: Widely acknowledged as a powerful allegory, the 1945 novella Animal Farm, conceived from the satirical mind of acclaimed author George Orwell, is a harrowing fable of a fictional dystopia that critiques the socialist philosophy of Stalin in terms of his leadership of the Soviet Union. Tired of their servitude to man, a group of farm animals revolt and establish their own society, only to be betrayed into worse servitude by their leaders, the pigs, whose initial virtuous intentionsRead MoreAnimal Farm By George Orwell1538 Words   |  7 PagesMecca Animal Farm The Russian Revolution in 1917 shows how a desperate society can be turned into a military superpower filled with terror and chaos. George Orwell uses his book, Animal Farm, to parallel this period of time in history. This book is an allegory of fascism and communism and the negative outcomes. The animals begin with great unity, working toward a common goal. The government then becomes corrupted by the temptations of power. George Orwell uses the characters in Animal Farm to showRead MoreAnimal Farm By George Orwell944 Words   |  4 Pageslegs(Orwell 132). He carried a whip in his trotter(Orwell 133). In the novel Animal Farm by George Orwell, animals have the ability to talk and form their own ethos, Animalism. Animal Farm is an intriguing allegory by George Orwell, who is also the author of 1984, includes many enjoyable elements. More knowledge of the author, his use of allegorical elements, themes, symbols, and the significance in the real world, allows the reader to get more ou t of this glance into the future. George OrwellRead MoreAnimal Farm, By George Orwell876 Words   |  4 Pagesrebellious animals think no man means freedom and happiness, but they need to think again. The animals of Manor Farm rebel against the farm owner, Mr. Jones, and name it Animal Farm. The animals create Animalism, with seven commandments. As everything seems going well, two of the animals get into a rivalry, and things start changing. Food starts disappearing and commandments are changed, and the power begins to shift. Father of dystopian genre, George Orwell writes an interesting allegory, Animal FarmRead MoreAnimal Farm by George Orwell1175 Words   |  5 PagesAn enthusiastic participant in the Spanish civil war in 1936, George Orwell had a great understanding of the political world and made his strong opinions known through his enlightening literary works, many of which are still read in our modern era. Inspired by the 1917 Russian Revolution and the failed society it resulted in, Animal Farm by George Orwell is an encapsulating tale that epitomises how a free utopian society so idealistic can never be accomplished. The novella exemplifies how influencesRead MoreAnimal Farm, By George Orwell1089 Words   |  5 PagesIn George Orwell’s â€Å"Animal Farm†, the pigs as the farm leaders, use unknown language, invoke scare tactics and create specific laws, thereby enabling them to control other animals, to suit their greedy desires, and to perform actions outside their realm of power. Because of the pigs’ use of broad language, and the implementation of these tactics they are able to get away with avoiding laws, and are able to convince other animals into believing untrue stories that are beneficial to the pigs. The firstRead MoreAnimal Farm By George Orwell999 Words   |  4 PagesAnimal Farm Essay George Gurdjieff was an influential spiritual teacher in the early twentieth century. He references in the following quote that when one is uneducated he will always remain a slave. â€Å"Without self knowledge, without understanding the working and functions of his machine, man cannot be free, he cannot govern himself and he will always remain a slave.† (Gurdjieff) This ties in with how the animals are treated in George Orwell’s Animal Farm. Animal Farm is a novella about animals who

Friday, December 13, 2019

Overview of Fmcg Sector Free Essays

An Overview of the FMCG Industry in India chillibreeze writer — Shital Vakhariya Looking for more info Read our more comprehensive report of the same at: India-Reports Read more about Discount Retailing   Ã‚  | | | What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. We will write a custom essay sample on Overview of Fmcg Sector or any similar topic only for you Order Now FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars. A subset of FMCGs are Fast Moving Consumer Electronics which include innovative electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems and Laptops. These are replaced more frequently than other electronic products. White goods in FMCG refer to household electronic items such as Refrigerators, T. Vs, Music Systems, etc. In 2005, the Rs. 48,000-crore FMCG segment was one of the fast growing industries in India. According to the AC Nielsen India study, the industry grew 5. 3% in value between 2004 and 2005. Indian FMCG Sector | | The Indian FMCG sector is the fourth largest in the economy and has a market size of US$13. 1 billion. Well-established distribution networks, as well as intense competition between the organised and unorganised segments are the characteristics of this sector. FMCG in India has a strong and competitive MNC presence across the entire value chain. It has been predicted that the FMCG market will reach to US$ 33. 4 billion in 2015 from US $ billion 11. 6 in 2003. The middle class and the rural segments of the Indian population are the most promising market for FMCG, and give brand makers the opportunity to convert them to branded products. Most of the product categories like jams, toothpaste, skin care, shampoos, etc, in India, have low per capita consumption as well as low penetration level, but the potential for growth is huge. The Indian Economy is surging ahead by leaps and bounds, keeping pace with rapid urbanization, increased literacy levels, and rising per capita income. The big firms are growing bigger and small-time companies are catching up as well. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and 27 of these are owned by Hindustan Lever. Pepsi is at number three followed by Thums Up. Britannia takes the fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and Parle (9). These are figures the soft drink and cigarette companies have always shied away from revealing. Personal care, cigarettes, and soft drinks are the three biggest categories in FMCG. Between them, they account for 35 of the top 100 brands. Exhibit I THE TOP 10 COMPANIES IN FMCG SECTOR S. NO. | Companies| 1. | Hindustan Unilever Ltd. | 2. | ITC (Indian Tobacco Company)| 3. | Nestle India| 4. | GCMMF (AMUL)| 5. | Dabur India| 6. | Asian Paints (India)| 7. | Cadbury India| 8. | Britannia Industries| 9. | Procter amp; Gamble Hygiene and Health Care| 10. | Marico Industries| Source: Naukrihub. com The companies mentioned in Exhibit I, are the leaders in their respective sectors. The personal care category has the largest number of brands, i. e. , 21, inclusive of Lux, Lifebuoy, Fair and Lovely, Vicks, and Ponds. There are 11 HLL brands in the 21, aggregating Rs. 3,799 crore or 54% of the personal care category. Cigarettes account for 17% of the top 100 FMCG sales, and just below the personal care category. ITC alone accounts for 60% volume market share and 70% by value of all filter cigarettes in India. The foods category in FMCG is gaining popularity with a swing of launches by HLL, ITC, Godrej, and others. This category has 18 major brands, aggregating Rs. 4,637 crore. Nestle and Amul slug it out in the powders segment. The food category has also seen innovations like softies in ice creams, chapattis by HLL, ready to eat rice by HLL and pizzas by both GCMMF and Godrej Pillsbury. This category seems to have faster development than the stagnating personal care category. Amul, India’s largest foods company, has a good presence in the food category with its ice-creams, curd, milk, butter, cheese, and so on. Britannia also ranks in the top 100 FMCG brands, dominates the biscuits category and has launched a series of products at various prices. In the household care category (like mosquito repellents), Godrej and Reckitt are two players. Goodknight from Godrej, is worth above Rs 217 crore, followed by Reckitt’s Mortein at Rs 149 crore. In the shampoo category, HLL’s Clinic and Sunsilk make it to the top 100, although P;amp;G’s Head and Shoulders and Pantene are also trying hard to be positioned on top. Clinic is nearly double the size of Sunsilk. Dabur is among the top five FMCG companies in India and is a herbal specialist. With a turnover of Rs. 19 billion (approx. US$ 420 million) in 2005-2006, Dabur has brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real. Asian Paints is enjoying a formidable presence in the Indian sub-continent, Southeast Asia, Far East, Middle East, South Pacific, Caribbean, Africa and Europe. Asian Paints is India’s largest paint company, with a turnover of Rs. 22. 6 billion (around USD 513 million). Forbes Global magazine, USA, ranked Asian Paints among the 200 Best Small Companies in the World Cadbury India is the market leader in the chocolate confectionery market with a 70% market share and is ranked number two in the total food drinks market. Its popular brands include Cadbury’s Dairy Milk, 5 Star, Eclairs, and Gems. The Rs. 15. 6 billion (USD 380 Million) Marico is a leading Indian group in consumer products and services in the Global Beauty and Wellness space. Scope Of The Sector| | | The Indian FMCG sector with a market size of US$13. 1 billion is the fourth largest sector in the economy. A well-established distribution network, intense competition between the organized and unorganized segments characterize the sector. FMCG Sector is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year period. It has been estimated that FMCG sector will rise from around Rs 56,500 crores in 2005 to Rs 92,100 crores in 2010. Hair care, household care, male grooming, female hygiene, and the chocolates and confectionery categories are estimated to be the fastest growing segments, says an HSBC report. Though the sector witnessed a slower growth in 2002-2004, it has been able to make a fine recovery since then. | | For example, Hindustan Levers Limited (HLL) has shown a healthy growth in the last quarter. An estimated double-digit growth over the next few years shows that the good times are likely to continue. Growth Prospects With the presence of 12. 2% of the world population in the villages of India, the Indian rural FMCG market is something no one can overlook. Increased focus on farm sector will boost rural incomes, hence providing better growth prospects to the FMCG companies. Better infrastructure facilities will improve their supply chain. FMCG sector is also likely to benefit from growing demand in the market. Because of the low per capita consumption for almost all the products in the country, FMCG companies have immense possibilities for growth. And if the companies are able to change the mindset of the consumers, i. e. if they are able to take the consumers to branded products and offer new generation products, they would be able to generate higher growth in the near future. It is expected that the rural income will rise in 2007, boosting purchasing power in the countryside. However, the demand in urban areas would be the key growth driver over the long term. Also, increase in the urban population, along with increase in income levels and the availability of new categories, would help the urban areas maintain their position in terms of consumption. At present, urban India accounts for 66% of total FMCG consumption, with rural India accounting for the remaining 34%. However, rural India accounts for more than 40% consumption in major FMCG categories such as personal care, fabric care, and hot beverages. In urban areas, home and personal care category, including skin care, household care and feminine hygiene, will keep growing at relatively attractive rates. Within the foods segment, it is estimated that processed foods, bakery, and dairy are long-term growth categories in both rural and urban areas. Indian Competitiveness and Comparison with the World Markets The following factors make India a competitive player in FMCG sector:? Availability of raw materials Because of the diverse agro-climatic conditions in India, there is a large raw material base suitable for food processing industries. India is the largest producer of livestock, milk, sugarcane, coconut, spices and cashew and is the second largest producer of rice, wheat and fruits amp;vegetables. India also produces caustic soda and soda ash, which are required for the production of soaps and detergents. The availability of these raw materials gives India the location advantage. Labor cost comparison Low cost labor gives India a competitive advantage. India’s labor cost is amongst the lowest in the world, after China ;amp; Indonesia. Low labor costs give the advantage of low cost of production. Many MNC’s have established their plants in India to outsource for domestic and export markets. ? Presence across value chain Indian companies have their presence across the valu e chain of FMCG sector, right from the supply of raw materials to packaged goods in the food-processing sector. This brings India a more cost competitive advantage. For example, Amul supplies milk as well as dairy products like cheese, butter, etc. | Strategic Intent We intend to significantly accelerate profitable growth. To do this, we will: * Focus on growing our core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology * Be the preferred company to meet the health and personal grooming needs of our target consumers with safe, efficacious, natural solutions by synthesizing our deep knowledge of ayurveda and herbs with modern science * Provide our consumers with innovative products ithin easy reach * Build a platform to enable Dabur to become a global ayurvedic leader * Be a professionally managed employer of choice, attracting, developing and retaining quality personnel * Be responsible citizens with a commitment to environmental protection * Provide superior returns, relative to our peer group, to our shareholders * Dabur India Limited | * Dabur Ind ia Limited is India’s leading FMCG company with interests in health care, personal care and foods. Dabur has a history of more than 100 years and the company has carved a niche for it self in the field of Ayurvedic medicines. The products of Dabur are marketed in more than 50 countries worldwide. The company has 2 major strategic business units (SBU) – Consumer Care Division (CCD) ;amp; Consumer Health Division (CHD), and 3 Subsidiary Group companies – Dabur Foods, Dabur Nepal and Dabur International. Dabur International has 3 step down subsidiaries – Asian Consumer Care in Bangladesh, African Consumer Care in Nigeria and Dabur Egypt. The origin of Dabur can be traced back to 1884 when Dr. S. K. Burman started a health care products manufacturing facility in a small Calcutta pharmacy. In 1896, as a result of growing popularity of Dabur products, Dr. Burman set up a manufacturing plant for mass production of formulations. In early 1900s, Dabur entered the specialized area of nature based Ayurvedic medicines. In 1919, Dabur established research laboratories to develop scientific processes and quality checks. In 1936, Dabur became a full-fledged company with the name Dabur India (Dr. S. K. Burman) Pvt Ltd. Dabur shifted its operations to Delhi in 1972. Dabur became a Public Limited Company in 1986 and Dabur India Limited came into existence after reverse merger with Vidogum Limited. In 1992, Dabur entered into a joint venture with Agrolimen of Spain to manufacture and market confectionary items in India. In 1994, Dabur raised its first IPO. In 1998, day to day running of the company was handed over to professionals. In 2000, Dabur achieved a turnover of Rs 1000 crores. In 2005, Dabur acquired Balsara. Dabur crossed $ 2 billion market cap in 2006. Some of the well-known brands of Dabur are: Amla Chyawanprash, Hajmola, Lal Dantmanjan, Nature Care, Pudin Hara, Babool Toothpaste, Hingoli, Dabur Honey, Lemoneez, Meswak, Odonil, Real, RealActiv and Vatika. 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